BLOGS: THE NEXT STEP IN CPA MARKETING?
An emerging number of professionals are adding blogs to their investment plans.
“With tax season entering its final, frantic stretch, some accountants may already be assembling a mental shopping list.
From our vantage point, it appears that professionals will most likely be spending their technology budgets on mobile devices this year, while also improving their core business software applications.
And, remarkably, they’re slowly starting to spend money to blog and otherwise use the Internet to reach clients and prospects.
[…]
One of the big stories for 2006 may be the new initiatives professionals will be undertaking in marketing and corporate communications.
Almost a third of the public practitioners we contacted are considering spending to build or improve their Web sites this year, while 15 percent say they will launch electronic newsletters and another six percent are planning blogs. In business and industry, 26 percent will pay for Web site construction/improvement, almost 12 percent may spend money launching newsletters, and six percent are also considering blogging.
Indeed, 2006 may mark a turning point for blogging in the profession. Blogs are already proving to be inexpensive, albeit high-maintenance ways to let the public know about your expertise and reach new prospects. In a recent report from Intuit Inc., public practitioner Kerry Kerstetter of Harrison, Ark., said his blog, TaxGuru.net, has generated so much business that he’s had to turn clients away.
Another blog, FromGregsHead.com, was designed as a marketing tool to position Greg Price of PKF Texas as an expert in IT consulting, according to Scott Cytron, the communications consultant who shepherded the project. The audience includes clients, prospects, the Houston IT community and the Houston business marketplace. Price says it has doubled traffic to the firm’s Web site.”
Rick Telberg
Entry filed under: Blogosfera.
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